Thanks, Todd, for a very useful article. We often think in terms of “how might we disrupt the X market and overthrow the giants?” Your framework offers a practical way to think about defending the advantage we already have, something we often forget until it’s too late.
Thanks, Todd, for a very useful article. We often think in terms of “how might we disrupt the X market and overthrow the giants?” Your framework offers a practical way to think about defending the advantage we already have, something we often forget until it’s too late.
Thanks Javad. Really appreciate the comment and thanks for reading
Thanks Todd for another very thought provoking articel :-)
Appreciate the comment and thanks for reading
MR.TODD GAGNE dives Deep to distinguish temporary customer truths from permanent needs—and build the judgment to scale beyond product‑market fit.
Well,this precedes —"Why do our customers *really* buy?"
MR.TODD APTLY tells us with real life examples that many marketers are obsessed with gathering data about their customers.
This approach can be helpful when it comes to figuring out how to target the right prospects, but it doesn’t tell us *why* they buy.
People don’t buy because of *who they are.*
They buy because of *who they want to become.*
A Must Tool for Marketing…
Sheo Agarwal