Thanks Tod. I read your article Tod and it really resonates with me. Sometimes We have done customer interviews but still not sure we have discovered a genuine need. Your "No No questions" seem like a good way to check how serious the need is. It kind of reminded me of Sean Ellis's question for checking PMF. "How disappointed will you be if you could not use our product". Of course Sean uses it at a later stage. He uses it when you have already built a product and trying to determine if you have pmf and if you are ready for growth stage or not. But he too uses a negative question. It seems that negative questions have a better chance of getting the truth out of people.
Thanks for the comment Javad. I have done the same thing on the validation side and have walked away thinking how serious are they really. This framework does help but it can be hard to hear the feedback.
Thanks on the info on Sean Ellis. I will look into that but it does seem to align and your comment about negatitive questions resonates.
Thanks again for reading and sharing your experience. I really appreciate it.
Well written and resonates with my own experience. The only hitch is that it is extremely difficult to create a not-not product. Entrepreneurs use smart marketing but it is a short term tactical solution, not a robust strategy. Thanks Todd for writing this.
Thanks Tod. I read your article Tod and it really resonates with me. Sometimes We have done customer interviews but still not sure we have discovered a genuine need. Your "No No questions" seem like a good way to check how serious the need is. It kind of reminded me of Sean Ellis's question for checking PMF. "How disappointed will you be if you could not use our product". Of course Sean uses it at a later stage. He uses it when you have already built a product and trying to determine if you have pmf and if you are ready for growth stage or not. But he too uses a negative question. It seems that negative questions have a better chance of getting the truth out of people.
Thanks for the comment Javad. I have done the same thing on the validation side and have walked away thinking how serious are they really. This framework does help but it can be hard to hear the feedback.
Thanks on the info on Sean Ellis. I will look into that but it does seem to align and your comment about negatitive questions resonates.
Thanks again for reading and sharing your experience. I really appreciate it.
Well written and resonates with my own experience. The only hitch is that it is extremely difficult to create a not-not product. Entrepreneurs use smart marketing but it is a short term tactical solution, not a robust strategy. Thanks Todd for writing this.